The development and use of digital technologies in recent years has led to a growth in the volumes of data that is being collected, stored, and shared within organisations. Data now influences every part of our lives from recommendations to new TV shows or which adverts or friends we see content from first on social media.
The value of data as an asset is appreciated across many business sectors but it is only just starting to become a conscious thought with publicly delivered services. Across local authorities and healthcare providers vast quantities of data exists but the growing consensus is not about volume but value where data is beginning to be recognised as a strategic asset.
‘Data Driven Organisation’ as a term is becoming more commonplace and in practical terms in means the enablement of employees across the organisation to use the right data at the right time ensuring it is in format where data can be interpreted to make business decisions based upon fact. So, it is clearly not just about having data but more about the fundamental culture an organisation must have to generate value from it.
To be a data driven an organisation must have:
If we are truly honest with ourselves very few organisations can claim to be data driven in the public sector. Whilst data exists it often does so in silos of functional work areas with a narrow view of interdependencies with actionable insight reflective of what ‘has’ happened offering little practical use. There needs to be a shift towards organisational cultures of evidence-based decision making which can be achieved by developing the values and behaviours relating to data and insight.
To become a data driven an organisation consideration should be given to:
Below we consider a few problem areas that clients have approached us to support with data driven initiatives.
It should not be viewed as a ‘one off’ project but a way of doing good things and solve difficult problems by unlocking the benefits your data has to offer as business as usual. With emerging technologies, data science, and analytics techniques organisations can leverage their data assets to maximise strategic and operational value.